Designed by Cowboys.
Worn by Legends in the Making.
We’re True Kidz — a brand built for the wild-hearted, freedom-loving, dirt-covered kids who’d rather be in the saddle than sitting still. The kind of kids who salute the flag, ride hard, respect the land, and aren’t afraid to get knocked down and climb right back up. Inspired by the grit of the rodeo and the courage of our military, we make gear that’s tough, true, and built for the next generation of legends.
Where Rodeo Runs Deep and Patriotism Rides High While most folks think of ...
Cowboy Christmas in the PNW
Where Cowboy Grit Meets Military Flight At True Kidz, we don’t just design...
The Story Behind the “Operation Rodeo Drop” Tee
Just in time for Cowboy Christmas, we’re proud to say: the True Kidz website is officially up and running! That’s...
Saddle Up—True Kidz is Officially Live!
Straight from the Saddle
Real Reviews from Families Raising ‘Em Right
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Built for Real Life!
My son wears his True Kidz tees everywhere—from school to the arena to stacking hay with his grandpa. They’ve held up through dirt, sweat, and about 100 wash cycles. Finally, a brand that makes clothes for how our kids actually live!"
—Danielle R., Idaho
⭐️⭐️⭐️⭐️⭐️
“Proud to Support This Brand”
My daughter loves her 'Operation Rodeo Drop' shirt. She says it makes her feel brave and strong—and honestly, it shows. I love that the designs honor our military and rodeo culture. We’ll be customers for life!
—Marcus T., Texas
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My Kid Won’t Take It Off
We bought the 'Trailhead' tee for our youngest cowboy, and now it’s basically part of his personality. The fabric is super soft, and it hasn’t shrunk a bit. He calls it his 'adventure shirt.' Love it!
—Jessica M., Oregon
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
-
Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
-
Worn by Legends in the Making.
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True Kidz.
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Designed by Cowboys.
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Worn by Legends in the Making.
