Just in time for Cowboy Christmas, we’re proud to say: the True Kidz website is officially up and running! That’s right—your new favorite source for kid-sized grit, western pride, and red-white-and-blue rodeo spirit is ready to ride.
Built from the Arena, Raised in the Saddle
True Kidz is more than just a clothing brand. It’s a lifestyle born out of the dust, discipline, and deep respect for tradition that every young cowboy and cowgirl lives by. We’re talking soft, rugged tees made for real life—roping calves, chasing dreams, and saluting the flag along the way.
Designed by real kids who love rodeo, ranching, and our military, each piece in the lineup is made to move, built to last, and proud to stand out. Whether it’s a bold military-inspired drop or a classic cowboy cut, every shirt tells a story worth wearing.
What’s Cowboy Christmas Without New Gear?
The NFR might bring the big lights to Vegas, but we’re bringing the heat to your front porch. With the launch of our online store, you can now grab True Kidz gear for the young wrangler in your life—just in time to wrap it up and stick it under the tree.
We’ve got limited-edition graphic tees that salute both the arena and the battlefield, plus new colors and designs dropping all season long. And don’t wait—some of our most popular styles are already going fast.
Why Now? Because Kids Deserve a Brand That Gets Them
Rodeo kids are raised different. They’re up before the sun, respectful to their elders, and tougher than a two-dollar steak. We wanted to give them something to wear that matches that mindset. Something that honors where they come from—and where they’re going.
Be the First to Know
Sign up for our newsletter “Straight from the Saddle” to get early access to new drops, deals, and stories from the True Kidz crew. No spam, just straight-up western goodness.
Thank You for Riding with Us
To all the families raising them right—we see you. And we built this for you.
True Kidz. Raised Tough. Flying Proud.
Now get shopping, and give your little legend something to be proud of this Cowboy Christmas.
